Social Media Management
Marketing And the Tourism industry
The Power Of social media marketing
As a Tour Operator or Travel Agency, adapting to this digital landscape isn’t just an option; it’s a necessity. To thrive in the 21st century, you need a robust online presence, a compelling brand story, and a strategic approach to engaging with your audience. Imagine having a social media manager by your side to navigate the online world with you.
Social media is not just a platform for sharing vacation photos; it’s a powerful marketing tool.
It can be difficult to keep up with the ever-changing platforms and best practices. Social media management involves staying on top of the latest trends, understanding the different platforms, and creating content that is both engaging and effective. In order to get the most out of your accounts, it is important to ensure that each post is optimized for maximum visibility.
Who Are We?
what is a social media manager?
A social media manager is a digital maestro, orchestrating your brand’s online presence across various platforms like Facebook, Instagram, Google My Business, and more.
We specialize in crafting compelling narratives, showcasing captivating visuals, and strategically scheduling posts to captivate your target audience.
By tailoring content to resonate with the wanderlust of your potential customers, social media managers enhance brand visibility and engagement within the competitive travel market.
We also monitor trends and leverage analytics to ensure your business stays ahead, connecting with travellers on a personal level. Whether it’s promoting exclusive travel packages, sharing breathtaking destinations, or fostering a community of enthusiastic globetrotters, a social media manager is your ticket to a thriving online presence, ultimately driving bookings and customer loyalty in the dynamic world of travel.
Social Media Management
The process is simple.....
1. Social Media Profile Audit & Fix
We start with an analysis of your current marketing deployment and social strategy. Our team of experts will work with you to develop a customized plan that integrates seamlessly with your existing marketing efforts.
2. Content Planning
This is where our team get you involved, we find out what you want in your social media. Once we have an idea we turn it into a personalised social media marketing strategy.
3. Content Creation
Our team of social media experts work their magic and weaves together captivating content. Everything is taken care of, your content, design and hashtags. We do not believe in the cookie-cutter approach everything is tailored to your specific business.
4. Approvals And Revisions
Nothing will ever be posted to your social media profiles without your approval. At this point you are provided with a month’s worth of content, you provide us with your feedback and we make the necessary updates. Once approved the content is scheduled to 3 platforms.
5. Organic Outreach
Think of us as the little fairies in the background, we are always looking for opportunities to increase your following and community. We reply to messages, and comments and share your content far and wide.
Marketing The World
Benefits To Social Media Management
Increase Brand Awareness
Enhance your brand visibility and recognition by expanding its reach to a wider audience through social media platforms. This includes increasing the number of followers, shares, and mentions, as well as improving brand sentiment and recognition among the target audience.
Increase Organic Traffic
Content is king. Compelling storytelling and valuable content can set you apart from the competition. Drive a significant increase in traffic through social media campaigns. Promoting valuable content, product pages, and other assets, attract more visitors to your platforms organically.
Drive User Engagement
Foster meaningful interactions and engagement with your target audience by creating compelling and shareable content. Encourage likes, comments, shares, and other forms of engagement that lead to increased brand visibility, organic reach, and user-generated content
Improve Customer Loyalty & Advocacy
Cultivate a loyal customer base and foster brand advocacy by actively engaging with the audience. The main goal is to build strong relationships with customers, making them feel part of the story and encouraging repeat business and positive word-of-mouth referrals.
The Digital Shift in Tourism: A Necessity, Not an Option
With the digital revolution in full swing, the tourism industry has undergone a monumental transformation. Gone are the days when travellers relied solely on brochures and word-of-mouth recommendations. Today, the internet is their go-to resource for researching destinations, booking tours, and sharing their experiences.
Are you a tour operator looking to embark on a digital marketing journey but unsure where to begin? Imagine Digital Marketing has your back!
Our social media management packages are your passport to success in the ever-competitive world of tourism. With a deep-rooted history in travel, we understand the unique challenges and opportunities the industry presents
PICK your social media management PACKAGE
Social Media Management Options
Basic
- 9 Posts per month
- 3 Stories per month
- Social Media Audit & Fix
- 3 Social Media Platforms
- Content Scheduling
- Copy and creatives in line with your brand's standards
- Account Management up to 60 minutes
- Interaction with social community
- Monthly Report
Intermediate
- 18 Posts per month
- 9 Stories per month
- Social Media Audit & Fix
- 3 Social Media Platforms
- Content Scheduling
- Copy and creatives in line with your brand's standards
- Account Management up to 90 minutes
- Interaction with social community
- Monthly Report
Advanced
- 30 Posts per month
- 18 Stories per month
- Social Media Audit & Fix
- 3 Social Media Platforms
- Content Scheduling
- Copy and creatives in line with your brand's standards
- Account Management up to 120 minutes
- Interaction with social community
- Monthly Report
Social Media Jump Start Package
Are you just starting out online or just have no idea where to start in this crazy world of social media? Jump start your social media journey with our 6 week package.
- Social media audit on 3 platforms. You will walk away with a full report complete with suggestions for optimising your social media profiles.
- A 5-day email course that explains the in’s and out’s of what you need to be doing with your social media and a free downloadable content planner
- 18 Posts and 9 Stories of content created for you to get you started tailored to your brand/no cookie-cutter methods.
- Instructions on how to schedule the posts to your social media platforms.
- 1 x 30min session with the team to answer any questions you might have.
This package is for you to test the waters and see what we can do for you. If at the end of the 6 weeks you choose to take what you have learnt from us, the content we create for you and move on we will go our separate ways! No Hard feelings.
Some Examples........
Marketing The World
Hi There, I'M Kelley
I am the founder of Imagine Digital Marketing, and I’ve got a travel story that’s as wild as the destinations I’ve explored! When I was just 18, I started my own home-based travel agency. It was an incredible journey, but I eventually sold the agency and jetted off to Europe. There, I became a tour guide for Contiki, and let me tell you, those experiences taught me more about myself and the world than any classroom ever could.
I’ve since traversed through 59 countries (and counting!) and even found my partner in beautiful Victoria, Australia. We’ve continued to explore the world together, but despite the incredible adventures, something was missing. Travel had become so accessible to everyone, and the online competition was fierce. That’s when it hit me – I could use my passion for travel and my knack for digital marketing to make a real difference.
So, I chose the path of digital marketing to stay connected to the travel industry that holds my heart. My mission? To help local tour operators, travel agents, and the entire tourism industry navigate the ever-evolving world of social media marketing. Combining my love for travel, digital marketing wizardry, and the satisfaction of helping businesses achieve their online goals is why I’m here today. I’m on a mission to assist you and your tourism business, so let’s embark on this exciting journey together!
Contact Us
Still Not Sure?
There are so many options with travel marketing it can get a bit complicated. Speak to the team today, no obligation you will not be pressured into anything we just want to chat about you and your marketing goals.
Victoria, Australia
We are based in Victoria, Australia but we have clients all over the world. Our location has no boundaries.