ADVENTURE
Life Is An Adventure
At “Marketing the World,” we’re not just a marketing agency—we’re passionate explorers and avid advocates of the transformative power of travel. Our agency stands at the intersection of two compelling worlds: marketing expertise and the boundless allure of the travel industry. We’re driven by the belief that the true essence of travel lies in the unforgettable experiences it offers. Our mission is to share this belief with tourism operators and help them infuse that same magic into their clients’ journeys.
Our Mission
At “Marketing the World,” our mission is simple yet powerful: to ignite a blazing passion within tourism operators.
This passion isn’t just about marketing; it’s about infusing every interaction, every piece of content, and every strategy with the very essence of the unforgettable travel experiences we all seek.
We work tirelessly to light this fire, empowering operators to illuminate the paths of travel for their clients and create memories that last a lifetime. For us, success isn’t measured in campaigns; it’s measured in the smiles and memories of those who embark on these incredible journeys.
Travel isn't just about the places you go; it's about the person you become along the way
Why Us?
The Team at Marketing The World, where we’re on a mission to empower fellow Tourism Operators like you to master the art of marketing.
Our passion is to provide you with the most current insights and tips in the ever-evolving digital marketing world.
We want you to shine online, ensuring that you can create extraordinary memories for your travelers that they’ll cherish forever.
Hi I'm Kelley
Hello, I’m Kelley, a dedicated traveler and explorer at heart! My life’s true calling and unwavering passion is to discover the wonders of our magnificent world. I firmly believe that my most profound lessons have been learned while traversing the globe, far more than any classroom could ever offer.
From gazing in awe at the ancient pyramids to immersing myself in the rich tapestry of cultural traditions, my lifelong journey in the travel industry has been a thrilling adventure.
I kick-started my travel career by establishing a mobile travel agency, which eventually led me to the enchanting landscapes of Europe, where I had the privilege of guiding fellow wanderers through their own unforgettable experiences with Contiki for three incredible years. However, unforeseen circumstances eventually brought me back to my homeland in Australia.
It soon became apparent that a conventional 9-to-5 job would never fulfil my entrepreneurial spirit. I yearned for more, and then the global pandemic struck, grounding my dreams and wanderlust. Fueled by a deep desire to soar once again, I founded Imagine Digital Marketing.
For years, our team has been dedicated to helping small businesses shine in the digital realm. Now, I’m thrilled to unite my expertise in digital marketing with my profound love for travel.
My mission is to assist fellow tourism operators in reaching their target audiences, ensuring they can provide extraordinary adventures for their eager travellers. Together, we’ll paint the world with vibrant experiences and unforgettable journeys
You And I Both Know
The Travel Industry Has Changed Dramatically
Technological Advancements:
Over the past three years, the travel industry has witnessed rapid technological advancements, leading to increased use of artificial intelligence, virtual reality, and mobile apps for booking, personalized recommendations, and enhanced travel experiences.
Pandemic-Induced Shifts:
The COVID-19 pandemic has profoundly impacted travel, resulting in changes such as the rise of digital health passports, contactless services, and a focus on health and safety measures to adapt to the new normal in travel.
Sustainability and Conscious Travel:
There has been a growing awareness of environmental impact, leading to a shift towards sustainable and conscious travel. Travelers are increasingly seeking eco-friendly accommodations, supporting local communities, and choosing experiences that align with responsible tourism practices.
Travel Coach
Do You Need Help Planning Your Next Adventure?
Welcome to a world of boundless adventure and endless discovery!
As a dedicated travel coach, I’m here to inspire and empower you to embark on journeys that go beyond the ordinary.
Travel is a transformative experience, a symphony of cultures, tastes, and landscapes that enrich our souls. Whether you dream of hiking majestic trails, savouring exotic cuisines, or diving into vibrant cultures, I’m committed to helping you plan and execute your dream trips.
Together, we’ll craft personalized itineraries, overcome any travel hurdles, and ensure every step of your voyage is remarkable.
Let’s turn your wanderlust into a reality and create memories that last a lifetime. Your extraordinary journey begins here!
Digital Marketing
Done For You Marketing Packages
If you know the importance of digital marketing but simply do not have the time or lets face it energy to do it yourself. Let us help with out done-for-you-marketing strategies! Our team are highly trained digital marketing travel addicts (what a combination haha)
Marketing The World
How Can we help?
Social Media Management
Having a strong social media presence is essential for establishing your brand as a thought leader in your industry. Sharing valuable insights and expertise, you can position your business as a go-to resource for your target audience, further solidifying your reputation and authority
Social Media Advertising
Do you find the idea of Social Media and Marketing overwhelming? Maybe you have tried paid advertising in the past, but felt like it was a waste of time and money? Well keep reading because this is for you!
SEO
Search Engine Optimization (SEO) involves the strategic refinement of a website to secure a position on the first page of search engines, with a primary focus on Google.
Email marketing
Email marketing is an incredibly powerful tool that can help business owners reach more customers, build relationships, and drive sales. It offers a cost-effective way to reach your target audience and build long-term relationships with them.
Copywriting & Content
Whether you need enticing blog posts, captivating social media narratives, or compelling website copy, we specialize in creating content that appeals to the wanderlust within your target audience. Our goal is to transform every destination into an unforgettable adventure through immersive and irresistible content
Any Other Marketing Services
Are you hosting a one-off event, or have a seasonal promotion you would like help with? We are here for you, we can tailor our services to fit your personal and business needs.
Done For You Marketing Packages
Say goodbye to digital overwhelm, our team will be by your side tackling every aspect of your marketing journey from your social media, website, email marketing, advertising, automation and SEO while you do what you do best!! Look after your customers!
We take care of everything for you and offer 3 different tiers, there is a package to suit all budgets and needs.
- Marketing Essentials Package
- Marketing Accelerator Package
- Marketing Dominator Package
Essential Elements
Digital Marketing Strategies For Travel Companies
Content marketing
Content marketing in the tourism industry involves creating engaging content like blog posts, visuals, and user-generated content to attract and inform travelers. By optimizing content for SEO, sharing authentic narratives, and utilizing social media, tourism brands aim to build credibility, inspire trust, and drive bookings through a strategic digital presence. Educational content, influencer collaborations, and storytelling contribute to a comprehensive content marketing strategy tailored to the unique aspects of the travel sector.
Travel and Destination Storytelling
Travel and destination storytelling in digital marketing for the tourism industry involves crafting compelling narratives, often through various digital channels, to showcase the unique experiences, culture, and attractions of a destination. It utilizes multimedia elements such as videos, photos, and user-generated content to create an emotional connection with the audience, inspiring them to explore and engage with the destination. By leveraging storytelling, tourism marketers aim to evoke a sense of adventure, authenticity, and curiosity, ultimately driving interest, brand awareness, and visitation.
Email Marketing
Email marketing in the tourism industry involves sending targeted and personalized messages to potential travelers, showcasing promotions, travel packages, and engaging content. It's important for building and nurturing customer relationships, providing timely updates on travel deals, and fostering brand loyalty. By delivering relevant and appealing content directly to the audience's inbox, email marketing remains a powerful tool for driving bookings, maintaining customer engagement, and influencing travel decisions in the dynamic landscape of the tourism industry.
User-Generated Content
User-generated content (UGC) refers to content created by consumers rather than the brand, including reviews, photos, and videos shared on social media or other platforms. In the tourism industry, UGC is crucial as it provides authentic and relatable perspectives, building trust among potential travellers and influencing their decision-making. By leveraging UGC, tourism marketers can enhance their digital presence, tap into the power of social proof, and create a more genuine connection with their audience.
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Frequently asked question
Digital marketing can significantly enhance your travel business by increasing online visibility, engaging with a targeted audience through social media and content marketing, and optimizing your website for better search engine rankings. These strategies ultimately drive more traffic, bookings, and revenue.
Our services cover a comprehensive range, including search engine optimization (SEO), social media management, content creation, online advertising, email marketing, and data analytics. We tailor our approach to meet the specific needs and goals of your travel business.
We use key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, and return on investment (ROI) to measure the success of your digital marketing campaigns. Our team employs analytics tools to provide transparent and actionable insights.
Our agency specializes in the travel sector, leveraging industry-specific expertise and a proven track record. We prioritize creativity, data-driven decision-making, and staying ahead of travel trends to provide tailored and effective digital marketing solutions for our clients.
Our approach is dynamic and adaptable. We closely monitor industry trends, consumer behaviour, and travel seasons to adjust our strategies accordingly. Whether it's promoting seasonal offerings, capitalizing on emerging trends, or adjusting ad budgets, we ensure your marketing efforts align with current market dynamics.
We stay ahead of industry changes by continuously monitoring digital marketing trends, algorithm updates, and emerging technologies. Our proactive approach involves regular strategy reviews, staying informed about market shifts, and implementing innovative solutions to keep your travel business at the forefront of the digital landscape.